ARIEL BASSAN is a Tel Aviv based contemporary menswear brand, that offers sophisticated and fresh high quality garments with a distinct signature of modern minimalism.
Interior designer turned fashion designer, Ariel Bassan, is inspired by his architectural background. He holds a minimalistic point of view that quotes modern and brutalist architecture.
Being a minimalist means being a perfectionist. Every seam or lack of it, every stitch, and every detail is a key element in our design. We believe in subtlety, small gestures that create a big impact.
Every one of our designs is fully thought in order to get to a crisp and smart minimal look. We aim to create clothes with a strong visual and conceptual statement; clothes that can be seamlessly incorporated into every men's wardrobe.
What are your life essentials? What do you carry with you at all time?
A camera, whether it's my iPhone, a Polaroid camera or a good professional canon camera. I always want to take pictures, to capture the moments in life that inspire me.
Who was your most previous text/call to and what about?
My father. No reason; just to say 'hey'.
"Being a minimalist means being a perfectionist. Every seam or lack of it, every stitch, and every detail is a key element in our design. We believe in subtlety, small gestures that create a big impact."
Last meal you would eat?
A home cooked meal with my family and friends.
Most influential person in your life?
Tried and true methods against creative block?
I have a two step method. First, taking a break and clearing my head, while doing something different, baking usually works for me. Second, facing my creative process with a hands on activity [sewing, knitting, origami, etc] and trying to create through the material.
What are some inspiration things, designs, artists, music, sites that you find yourself re-visiting often?
Any visit to a museum is an inspiration blast. Art and architecture are my main inspirations ; Sol LeWitt, Richard Serra and Anish Kapoor, just to name a few.
If you could have 3 people over for dinner, dead or alive, who would you invite?
Sol LeWitt, Leonard Cohen and Yitzhak Rabin.
Favorite cities? Why?
TEL AVIV - where I was born and raised, where there's a memory in every corner. Where the food is amazing and so are the people.
NEW YORK - the city that feels like a second home. Where there are as many museums as coffee shops.
Diet Coke. No Explanation needed.
Likes :Museums, Foreign countries, Winter, Live Music.
Dislike : Noise, Jet lag, Impatient people, Coriander.
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